‘Growing my business is as much a priority for PFS as it is for me’

Corey Wilde values loyalty.

As vice president of franchise development for Bruster’s Real Ice Cream, Wilde worked with Tom Parks to revamp the company’s franchise development process. When it came time for Wilde to head in a new direction, he stayed connected to Parks.

“Because I’d worked with Tom and Premier previously, I knew PFS was the right partner to help expand our footprint.”

That footprint belongs to Hissho Sushi, the second-largest sushi franchise in the U.S.

Collaborating as they had previous for Bruster’s, Wilde and PFS developed a comprehensive franchise strategy for Hissho, where Wilde now serves as the vice president of business development. The PFS team interviewed and vetted every franchisee prospect and helped Wilde close the deals.

“I know growing my business is as much a priority for PFS as it is for me,” Wilde emphasized. “Premier has a proven track record of driving results. I trust them to tell us where to market our concept and how to connect with the right prospects.”

With nearly 2,000 locations in 42 states – and still growing – Hissho Sushi looks for progressive retail partners to help create an experience customers trust and return to often. Their products are typically sold in local grocery stores as grab-and-go options. Recently, Hissho added a fast-casual restaurant format that includes beer and wine and is designed to operate within some grocery stores.

“The unwavering commitment PFS has to market my company and find the right franchise candidates for our brand keeps me loyal to them,” Wilde said. “The onboarding process they have created for new franchisees is seamless, and I trust them to support our brand and provide the tools that help us continue to grow.”

Key support from PFS:

• Built a franchise development toolkit for Hissho to use with all prospects and franchisees.
• Developed Hissho’s franchise development strategy.
• Onboarded Hissho Sushi into Premier’s in-house CRM tool to directly engage with all the brand’s prospects on a consistent basis.